Using the codes can enhance tweets and get additional traffic to your site. In Twitter cards, you can attach photos, video clips, and other media which can help drive traffic to your website when you provide a link to the website as well. Twitter cards can be depicted as the image shown below: Using Twitter cards is another way to add social media tags for Twitter. It is comparatively easy to add as there are several plugins available to do so. Open graphs affect the sharing potential of a post’s content. You can see the og tags being in place in the thumbnail. If you scroll through Facebook and you come upon a post, look for its custom thumbnail with a title and short description. The OG tags are added to the HTML code, and they look something like this. The table below shows the common OG tags that are used for displaying the link. The example above is for input for a title text which will be shown for the post. Apart from Facebook, open graph tags are used in LinkedIn and Twitter as well.Ī sample og: tag looks something like this: These tags are technically used for Facebook as they were created by Facebook itself. Using Open Graph tags (OG tags) is the standard way to implement social media tags. Open graphs or otherwise abbreviated to “og:” tags. Now let’s take a look at the different types of social meta tags and how they work: Types of Social Meta Tags 1. Social meta tags amplify and highlight your content improving its search visibility and helping to boost and improve traffic with clicks and shares. Ensure the title, description, URL and other factors are present and optimized. If you plan to start specific campaigns on these social platforms, it is wise to control the content that is displayed. Social meta tags are one of the most crucial elements in social media platforms. The same works for Twitter as well, in this case, it has Twitter meta tags. If you don’t include these facebook meta tags, then there is a chance the posts will be displayed in a way that won’t get you clicks. When you share it on Facebook, meta tags are used to help determine what will be displayed in the Facebook post. You can control what is being pulled from the post you decided to share including social media meta tags. Here social media platforms such as Facebook, Twitter, and others draw these features from the website you share it from to make it look the way you want it to be. From there you either add a short description or the description is generated when you include the URL. You want the image and text to be as attention-grabbing as possible so that people will investigate your content further, and maybe even end up on your website.Ī standard Social Media post includes a high-quality image with an eye-catching heading title. We all use social media in our daily lives right? When we decide to post something on a platform, may it be a selfie, a group photo, or anything of any sort, we tend to add a thoughtful caption that provides a description of the content of the image. Similar to how webpage title tags and description tags help in rankings social meta tags are the elements in HTML that can help improve and increase social exposure, traffic through social media, and also higher click-through rates. This data is also relevant to the webpage title, description, and website content which helps the search engines to provide results to the users (SERPs). They are inserted into the webpage content in order for Google and other search engines to understand what your webpage is all about. Meta tags, in simple words, are a set of HTML codes. Want to know what meta tags are and how to create them for your social media platforms? Read on to find out. That’s why it’s important that you pay attention to how your site is presented when someone shares a post about your business online. While creating meta tags isn’t a ranking factor, the way your page appears on social media posts will influence online traffic and subsequently search engine ranking. You can gain maximum exposure, boost your online traffic, and gain additional leads through various social media platforms. Social media can be a powerful tool you can use to take your website to a whole new level of customer engagement.
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